Lead Scoring & Routing

The right lead, to the right person, before it goes cold.

Leads arrive from Facebook Lead Ads, forms, popups, the website chatbot and partners. Clusterzap scores each one, assigns it by your rules within minutes, and moves it on automatically if nobody follows up.

Capabilities

What you get

Lead scoring that explains itself

Points for what people do and how well they fit, recalculated every night, with Hot, Warm and Cold grades and the reasons behind each score.

Target by score

Send campaigns only to Hot or Warm contacts, or to everyone above a score you choose.

Assignment rules

By product and source, to the right team, with daily caps and working days and hours — checked every five minutes.

Idle lead rotation

Untouched leads trigger a warning, then move to the next person, then escalate to a manager.

Facebook Lead Ads, synced

Instant-form leads arrive in the CRM every 10 minutes — no CSV downloads, no Zapier.

Partner and channel leads

Give each partner a code; their landing-page leads are tagged, routed to the right owner and reported by partner.

What happens to every new lead

Captured, scored, assigned, followed up

1

Captured

From ads, forms, popups, the chatbot or a partner link — duplicates are recognised as repeat enquiries.

2

Assigned

Your rules pick the owner within minutes, respecting caps and working hours.

3

Watched

If nobody acts in time, the lead is flagged, rotated and escalated.

4

Scored

Behaviour and fit are scored nightly, so tomorrow's call list starts with the best leads.

Routing questions

Can I test a rule before it goes live?

Yes — preview which leads it would pick, run it on demand, and see every run in its history.

What stops two rules fighting over the same lead?

Clusterzap warns you and won't save a rule that overlaps an existing one for the same leads.

Can partners see only their own leads?

Yes. Partner staff are normal users whose access is limited to that partner's products.

Give your team an AI Marketer.

Bring one real objective to a 30-minute demo and watch the AI Marketer draft the plan while we talk.

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