The channel that keeps delivering after the spend stops.
Technical fixes, keyword-led content, on-page optimisation and digital PR — run alongside paid so the two compound instead of competing.
What changes when our team owns it
Paid media stops the day the budget stops. Organic traffic built this quarter is still working next year, and it lowers the blended cost of every lead you acquire.
We treat SEO as an operating discipline rather than a project: a keyword plan, a content calendar, a technical backlog and a monthly report on rankings that actually convert.
Included in the retainer
Technical audit & fixes
Crawlability, indexation, site speed, Core Web Vitals, schema and mobile usability.
Keyword strategy
Mapped to programmes or products and to buying intent, not to search volume alone.
On-page optimisation
Titles, meta descriptions, headings, internal links and content depth.
Content production
Keyword-led articles and landing pages, published to your Clusterzap blog or CMS.
Local & listings SEO
Google Business Profile, maps and directory listings for each location.
Digital PR & links
Earned coverage and citations, never bought link networks.
The working rhythm
Month 1
Audit, keyword plan and the technical backlog.
Ongoing
Fixes shipped, content published, links earned.
Monthly
Rankings, traffic and organic-sourced pipeline.
Visibility, every week
- Ranking movementon the keywords that produce enquiries, not vanity terms
- Organic traffic and conversionstraced through to CRM stage
- Technical backlogwhat is fixed, what is open, what is blocked on your side
- Content shippedwith the keyword each piece targets
Hand this over to our team.
Tell us the objective and the budget. We will come back with a scope, a plan and the numbers we expect to move.